Martin Lloyd: Good. See, that's why we're here. So what do you think, thirty seconds? Maybe not such a round number. How about . . . thirty-eight!
Daniel Jackson: What difference it does it make? I mean it's not like you're going to have an actual ticking clock on the screen.
Martin: That's brilliant!
Daniel: That's ridiculous.
Martin: Trust me, jeopardy plus ticking clock is box office. It's the E = mc² of the entertainment world! Ask any executive.