The evolutionary process of becoming a modern day Dude.
Related words: Dudify, Dudified, Dudifiable.
Today's Dude is becoming more self aware, caring for his body and mind in new and better ways in a rapidly changing world. To help him manage this transformation, he buys products that best suit his emerging self – products that extract, define, and shape his modern masculinity. These products handle the Dude's need for simple and convenient ways to handle new challenges, from how he dresses to the skincare products he uses. Today's Dude is not bound by set stereotypes from past generations - he's all about creating his own path.
As a man experiences Dudification, we say that he is becoming increasingly Dudified.
Steve never took good care of his appearance until he started working with other sharp dressed Dudes in his office. Since then, he has really experienced Dudification in his daily routine - he now really looks and acts like a Dude.