A few examples are:
Twitter's new threading system
Google+'s YouTube takeover
iOS 7, Apple
Not to be confused with "cryptic" updates which don't get a response when asked "whats up" because they're just plain annoying and everybody hates them.
"Why does everyone hate me, this is so tough"
"Not ANOTHER downdate from you!? This has been going on for months and its not good for you! We need to do something about this, I'll call you"