When someone acts completely different to how they actually are to ‘impress’ people online. Their posts are like blanket statements that loads of people can relate to, or show a particular trait or angle of sympathy that people are fond of, for the sole purpose of getting notes. Hence, doing it for the notes.
“He really has a tough life…this kid has 6 types of cancer, no parents, AND he does charity work for animals. I bet he’s a really cool guy!”
“He’s a dickhead really. He's just doing it for the notes.”