Someone who is "deadline-oriented" is an incorrigible procrastinator. Whether in school, work or personal life, the only thing that motivates this individual is an imminent deadline.
Whatever time is given for a task, the deadline oriented person will begin the task with not quite enough time to finish it, and work furiously to complete it before the deadline.
Journalists and students are some of the most "deadline oriented" people.
After not working on her 50-page thesis all semester, Sarah pulled three consecutive all-nighters to finish it on time. Some might call her a procrastinator, but she prefers "deadline-oriented."