used to say penis when you cannot just say it.
for example if a teacher or parents were around and you were talking to a friend and wanted to refer to someones penis you say--
"... his dvd player was HUGE..."
code for getting someone over for sexual relations.
Textual convo at 2am
Chris - "Hey, do you want me to return your dvd player?"
Sandra - "Yeah, gimme a few minutes to shower."