DIF Banners AKA Down-In-Front Banners: are the banners and pop ups that have taken over television programs and movies. The term comes from when a person starts shouting "Down In Front" during a movie, because someone keeps standing up and interrupting the movie. These banners started early in 2000 and have continued to this day. These types of banners and pop ups used to be very small, but they have now become so large that some of them almost cover the entire TV screen. The first notable example of DIF Banners came from the FOX reality TV show Joe millionaire. During the show, and other FOX shows, a man would be seen running from several woman wearing wedding dresses. This banner would take up the bottom-half of the screen. A more recent example of this can be seen on VH1, where giant banners are used to promote their other VH1 programs. Brooke Hogan will spin into the side-half of the screen; play with her cell phone, wave; then spin back out. These banners are not only annoying, but they interfere by covering up subtitles and other descriptions. Mike Judge pointed DIF banners out in his movie Idiocracy. The movie takes place 500 years into the future. By this time DIF Banners have become so large that when Dax Shepard is watching a show called "Ow! My Balls!", he can only watch the show in a tiny window in the middle of the TV screen. The rest of the screen on his Giant-Screen TV is used for advertisements. While this was just a joke; if the trend continues with DIF Banners; TV programs will have the sponsoring brand And/Or advertisements shown throughout the TV show. This is already happening on the History Channel, where a banner of the sponsoring company can be seen throughout the television program. These types of marketing tactics have been blamed for the phenomenon of "Advertisement Saturation." Wherein customers no longer pay any attention to a advertisement, because there is just simply way too many and the persons mind ends up tuning them out. But companies will continue to push ahead with DIF Banners until the public finally says "Enough!" and stops watching those programs altogether.
I tried watching a foreign film the other day, but gave up about 20 minutes into it. The DIF Banners kept blocking the subtitles and I had no clue what was going on. I don't understand why I need to be reminded ever 5 minutes that a new episode of something is coming on. I have a DVR; so I already know this!!!
by Russell Sheppard July 31, 2008