"Dream Big, Work Hard"
Motto of J.J. Watt, current defensive end for the Houston Texans in the NFL. He's a former member of the Wisconsin Badgers and graduated from University of Wisconsin-Madison in 2011.
He is known for abbreviating this quote and uses it in speeches and twitter posts. Commonly used on UW-Madison's campus.
twitter post: "Back in Houston after a great team win. #DBWH"