Typically there is very little creativity and much recycled, cliché film-making techniques. An example is how every somewhat frightening or suspenseful scene is ruined by obnoxious orchestral cues intended to add to the tension, but ironically just serve to defuse it. Such an effect really only seems to act as a moral narrative or guidance and bracket the semi-interesting parts in these films so the audience can't take the film too seriously.
The commercial formula usually consists of a 90-minute run-time, rated PG-13, sprinkled with just enough names to draw in and slightly frighten (hence "horror-lite") its core, money-making crowd: white, American suburbanite teenyboppers on dates.
Needless to say, these films should be avoided. They offer little to no entertainment and insult the horror genre. Any producers associated with these films should be ashamed of themselves for funding such unimaginative trash.
"Wow, another Creepy Kid movie. I wonder what happens."