The act of using a cosplay (costume play) to attract, or gain attention from from a small or large crowd of people who may like that character enough to instantly like you. This act is notorious on MMOs such as IMVU and Gaia online where you can make your avatar look like an established character or idea.
sam: "hey baby im superman"
Girl: "superman is my fave!"
Leon: "look at sam, cosplay fishing again and he may have a bite"