The theory that states (or implies) that college girls say that their "perfect man" is nice, and treats them like a woman; however, all college girls actually enjoy being mistreated in every way except for being cheated on (secretly, every human knows that women crave attention, whether or not they show it or not).
Jon: What the hell, man? I've always been nice to Erica, and she knows I like her. I even bought her earrings with her chocolate and roses for Valentine's day. But she never really acknowledged me...until recently. I've just been ignoring her and not paying attention to her. Now she texts me just to say hi.
Brian: Yea, it's the college girl theory in full effect. She misses the attention, and is now more attracted to you than ever.