I device used by the well endowed for support. Some are made of metal, others carbon fiber, and the originals with a series of woven lake reeds called winchubey. There is a small block and tackle system that allows for ease of access, providing not only form, but function as well.
Brad: Hey Mike, you seem to be walking a little taller today. Did you get a promotion at work?
Mike: No, I just picked up a new cock hoist and I feel like a million dollars!
Brad: Yay Cock hoists!