look up any word, like spook:
 
1.
Is a uniquely created, social media enhanced, campaign that engages a community of individuals, specifically GEN-Y, and rewards them and their friends for their participation and comments.

Beaconize.me is at the cutting edge of this social revolution.
Beaconize.me is at the cutting edge of this social revolution by designing custom challenge based services.
by @francov88 @kristopherwong February 15, 2011