Top Definition
The school of entertainment which values style over content to the point of a fault. Epitomizes the saying, "sell the sizzle, not the steak."

Often allows a character or characters to perform egregious violations of physics, social moorings, or general reality with few negative consequences as long as said character(s) looks good while doing so. Always involves an inordinate amount of special effects. Characteristically produces attempts at entertainment which are highly dependent on the audience's emotions but independent of its cerebral abilities.
Applying the Bruckheimer Principle to his situation, the hero was able to make a ramp out of a nearby flatbed tow-truck, get his vehicle over 90mph, and jump over the huge line of traffic (and the accident that caused it) to safety.

A nuclear warhead, with the Bruckheimer Principle carefully applied, can break an asteroid the size of Texas in half.
by h-mouse May 14, 2004

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In a movie, every frame must provide something usable in the film trailer.
The movies "Armageddon" and "Kangaroo Jack" were awful because they followed the Bruckheimer Principle
by Duke January 22, 2003

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Lotsa space for your liquids.

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Lotsa space for your liquids.

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The Urban Dictionary Mug

Your favorite word on a white mug.

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The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

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The Urban Dictionary T-Shirt

Soft and offensive. Just like you.

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The Urban Dictionary T-Shirt

Smooth, soft, slim fit American Apparel shirt. Custom printed. 100% fine jersey cotton, except for heather grey (90% cotton).

Buy the t-shirt