Top Definition
The process whereby a traditional “Brick & Mortar” retailer begins the transition to a predominantly Internet based business model. Often brought about due to the escalating costs of maintaining a dedicated physical presence as declining economic conditions force geo-based retailers into competing dollar for dollar with their virtual world ecommerce competition.
"A Brick Exit Strategy not only cuts costs, it gives us a chance to expand beyond this local market."
by SF Dave May 19, 2008

The Urban Dictionary Mug

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The Urban Dictionary Mug

Lotsa space for your liquids.

Buy the mug

The Urban Dictionary Mug

Your favorite word on a white mug.

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The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

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The Urban Dictionary T-Shirt

Soft and offensive. Just like you.

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The Urban Dictionary T-Shirt

Smooth, soft, slim fit American Apparel shirt. Custom printed. 100% fine jersey cotton, except for heather grey (90% cotton).

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The plan a retailer makes when it decides to close its doors to the public and move exclusively to the web.
"Either we come up with a good brick exit strategy or we're done."
by SF Dave May 20, 2008

The Urban Dictionary Mug

Lotsa space for your liquids.

Buy the mug

The Urban Dictionary Mug

Lotsa space for your liquids.

Buy the mug

The Urban Dictionary Mug

Your favorite word on a white mug.

Create a mug

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug

The Urban Dictionary T-Shirt

Soft and offensive. Just like you.

Buy the t-shirt

The Urban Dictionary T-Shirt

Smooth, soft, slim fit American Apparel shirt. Custom printed. 100% fine jersey cotton, except for heather grey (90% cotton).

Buy the t-shirt