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A term first heard on Top Gear and used by Jeremy Clarkson, it describes the rural countryside in Romania, inhabited by gypsys.

The first scene of the movie Borat is actually filmed in Romania so this is where the term comes from.
Driving through Romania

Jeremy Clarkson: "We are deep into Borat country now... That old woman has an axe."
by InducedChalice April 15, 2010