A simple phrase to explain the superiority of traditional style tattoos versus complex new school designs over time. It refers to the fact that a simple design with a nice bold outline, like Sailor Jerry or Amund Dietzel designs, will hold up over time much better than a piece with tiny intricate lines cramped together.
Guy 1: "how old is that rose tattoo"

Guy 2: "bout 20 years give or take."

Guy 1: "Damn, it still looks relatively new."

Guy 2: "Well, Bold Will Hold."
by jim schmeckshner October 03, 2013

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