BOJ, pronounced "Bawzh", is the term to identify any wine or juice that causes a person to quickly black out and wake up on the floor with no remembrance of the happenings the night before. Primarily red wine. Commonly shitty red wine. Most commonly Citra (purple stripe), purchased from a mini-mart ran by a sex-addict midget with mommy issues.
"Let's get some BOJ and watch Anaconda or hit the club & shit."