The books are considered quintessential Australian children's classics, and have never been out of print in Australia. While telling the adventures of Blinky, who is a rather naughty little boy in the form of a koala, the stories also present messages of conservation. Wall tells the stories directly to the children and Blinky often interacts with the readers in an introduction. Her dedications are often to 'All the Kind Children', with her own son Peter and other common Australian names of the 1930s appearing. They are also illustrated by Dorothy Wall herself.
Though the books have never been out of print, the Blinky Bill story has also been adapted for television and cinema. The first television series from the 1980s featured actors interacting with puppet animals and went under the title of The New Adventures of Blinky Bill. Blinky Bill was also made into an animated movie by Yoram Gross Film Studios in 1992 and in 1994 there was a second children's series on the ABC Kids channel. It was called The Adventures of Blinky Bill. More recently there have been computer games based on the Blinky Bill franchise, and these have been moderately successful.
Blinky Bill is also the nickname of the light at the top of Sydney Harbour Bridge.
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