This is a response to the dilemma of having to choose between Bud Light or Blight, and Bud Light Platinum or Plight. Like the fight-or-flight response, the blight-or-plight response is a physiologic reaction to a perceived harmful event, attack, or threat to survival. After the initial shock due to a systematic increase in adrenaline, the response results in disgust and rejection of either beer option.
When I first walked into the liquor store I had a wicked blight-or-plight response until I realized the microbrews were hidden all the way in the back.
by Woody Lajonze February 06, 2014