A term used for marketing purposes to promote the Sonic the Hedgehog series on Genesis. It worked.

1. A fake term made up by Sega to make the SEGA Genesis sound more powerful than it actually was.
2. See propaganda

A buzzword Sega coined in the 90's to promote the fact that Genesis's 7.6 MHz processor was faster than the SNES's 3.6 MHz processor. However while their commercial stated "Sega Genesis has Blast Processing", it made no mention of the actual 7.6 MHz processor itself. This oversight left the term Blast Processing seemingly founded on marketing strategy rather than technical merit, as outside of Sega the term Blast Processing had no real technical meaning at all.

When video game companies use made-up, exciting terms to describe the normal and mundane features of their consoles or games. Sega used the term "blast processing" to describe their console's capabilities in the nineties.