Black Roll, the new Rick Roll.
It's to click a link expecting something but actually get the 'Rebecca Black - Friday' song!
Guy1; Hey bro, want to see the new song by 'Wowcats'
Guy2; Dude, YEHHHH
Guy1; *Rebecca black - Friday link*
Guy2; DUDE YOU BLACK ROLLED ME!
to be tricked, through any method, into clicking a link that takes you to the Rebecca Black video "Friday"
ZOMG!! thats the 4th time i've been black rolled today.