The unethical practice enabled by the rise of wiki technologies and communities, of creating and promulgating false and deceptive information, e.g. nonexistent celebrities, events, organizations, ideologies, theories and other phenomena.
He created and promulgated a character who never existed for a Wikipedia entry relating to the iconic TV series, "I Love Lucy," a perfect example of black marketing.
by gatheringman December 30, 2009
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