A kinky name Peter Griffin likes to be called while getting his back scratched with a matchbook. His wife Lois won't call him by this name though.
Taken from a gag from the TV show Family Guy near the end of the episode "E Peterbus Unum"
"Every night when you get home from work I'll scratch your back with a matchbook like you like"
"Awww Lois....Will you call me Big Rudy when you do it?"