Modern day version of Big Brother. Online searches, store purchases, Facebook posts, Tweets or Foursquare check-ins, cell phone usage, etc. is creating a flood of data that, when organized and categorized and analyzed, reveals trends and habits about ourselves and society at large.
Search engines and marketing companies have gathered and sorted 90% of all information on our habits ever created by our species in just the past 2 years and 10% of all photographs taken in the history of cameras and videos where taken in 2011 all from the electronic devices which we are either unable or unwilling to live without.
Girl: Hey did you see those crazy photos I posted on Facebook? Sexy, right?
Girl: No? I tweeted them and sexted them to you too.
Boy: I'm trying to stay off the grid.
Girl: What on Earth for?!
Boy: Because Big Data is watching, that's why, and I don't I don't want the government knowing my business!
Girl: You're weird.
Boy: And you're just another rat in the maze.