"Never heard of it."
"It's right below Martinsville."
"Oh, like as in Martinsville Speedway?"
Bassetts is more than just a word, it's a way of life! Invented in The Medway Towns in 1999, this word has spread like wildfire throughout the country.
"That bloke is in a shit-load of Bassetts"!
"Ah, he's a Bassetts man"!
(i.e. he's a man that is continuously in all sorts of trouble).