Bluepilling someone can have one of two purposes: 1) an evil purpose, such as lulling them into complacency in order to exploit them more effectively, or 2) a good purpose, such as mercifully shielding them from a horrible truth that they actually are powerless to avoid or prevent, in which case a pleasant delusion is actually the more humane option.
Jane Doe: Sure lol, you want the red or blue baby?
John Doe: Haha .. always the blue pill
Roxy: I need to function, can't take this depression no more
Xany: I thought you always came through?
Roxy: Yeah but it's getting worse, like if I don't get more my bones are gonna break through my skin
Xany: well you can count on me to bring you down
Roxy: I sure can, maybe after my next shakes (found blue pills)