It was coined by John-Clark Levin with the purpose of sounding like valleygirl-esque doubletalk (similar to the Ishkabibble of the thirties).
B'Grrness has since gained momentum with the help of internet bloggers who are trying to push the word into mainstream usage.
2. "Wanna come downtown? I heard about this hot sushi place. It'll be sooo b'grrness."
3. "Come on you f***ed-up b'grrness, gimme your best shot!"