The measurement of how awkward something is, usually measured in awk's (Ak).
Boy 1: "So uhhh, bro...I slept with your sister last night."
Boy 2: "What the heck bro!? The awkwardacity of that has no bounds!"
When a situation is exceedingly awkward - that neither awkward nor awks is suffient enough.
Boy: I hate pink houses
Girl: I live in a pink house
(boy appeals to the gods in absolute embarassment): OHH THE AWKWARDACITY