A character in the popular anime/manga, Prince of Tennis, first name Keigo ('Atobe Keigo'). He is the captain of Hyoutei Gakuen's tennis club, and aside from excellent tennis and leadership skills, is known for his spectacularly large ego, as well as his wealth.
In fandom, he is one of the most popular characters and is often paired or shipped with numerous other characters (mostly male) in fanfiction. Popular examples include Atobe/Tezuka, Atobe/Sanada, Atobe/Jiroh, Atobe/Ryoma and Atobe/Oshitari.
Canon: "Atobe-buchou! Take us to Nationals!"
Fanon: "Ooh, I love Atobe/Ryoma. They're so snarky and awesome. <3333"