The most affordable "armani" of them all, carrying the logo A|X, generally geared toward the metro/uber_sexuals, and high middle and upper class young stylish audience. Their clothes are often fitting for the night life; and their most notable items are the super nice jackets, especially those moto-style jackets for both sexes, of which they offer many different designs each season.
A: Damn, that motojacket looks so nice and stylish!
B: Thanks, it's from Armani Exchange.
A: Now you're just missing a motorcycle.
The label created by Giorgio Armani in 1991. Targeted at youth looking for designer clothing on a budget. Generally overpriced products of decent quality. However they usually have good sales so some of the clothing becomes worth the money.
The lowest level of Armani that was created for the masses who wish to look elegant and can't do it properly with Black Label, Collezioni, or Jeans. Meanwhile, people with money wish that they would learn their place and stop trying.
Yo I got a new A|X (armani exchange) shirt in the back of my Maxima for when we be clubbin'.