To convert an ordinary object in to a 'must have' object of desire, irrespective of price point or functionality. Whatever the object it must be white.
Often used in conjunction with the verb jobbed. This term is used by the people who used to sell objects before they were applized e.g. laptops, phones and so forth.
Ben: Dude. It's already been applized. Your market share is crumbling. You've been jobbed.
Bill: No way man. Check out his...
Ben: What is it?
Bill: A phone.
Ben: Why is the screen blue?