2) A software company based in Cupertino, CA, USA. With a vocal minority amongst PC users, Apple Computers are often touted as inferior or overpriced. It is this author's experience and further speculation that most of the people who really "care" enough to object to Apple Computer's presence rarely have any long-term experience with the system, regardless of any other experience. This ignorance really offends the people that use their Windows machines, their Linux machines, their FreeBSD machines, but wouldn't go without their Apple machines, either. Then the Apple fanboys (like their detractors) go out spouting a bunch of flaming trash trying to sound better than everyone else, further justifying their detractors and others. It took this author several years of proof that he was wrong to understand how important a Mac is to anyone who uses a computer a significant amount of time a day.
me: Have you heard of the terminal?
them: I hate the mac! It doesn't have any games!
me: Perhaps you don't need one. If you do heavy work on your computer, you might want to at least evaluate one, however.
2) A computer company that manufactures computers that use their proprietery OS X that only runs on their systems.