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This refers to men having a preference for blondes, as well as the supposed increased sales of magazines that feature a blonde on the cover. Named after Anita Loos, author and screenwriter, who wrote "Gentlemen Prefer Blondes."
We'll put a well-endowed blonde on the cover of next month's magazine and take advantage of the Anita Loos effect.
by Nora O'Shaughnessy November 07, 2007
59 10

Words related to Anita Loos effect:

anita loos blondes hair color men's preferences sexual preferences