Kaelynn: "Ugh! What are you doing right now? I'm TRYING to talk!"
Christian: "Yeah, hold on just a second babe. I'm kinda busy right now."
Kaelynn: "Ugh, are you playing that stupid BIRD GAME again?!"
Christian: "Yeah, I"m playing Angry Birds. It's more interesting than you."
It is also being milked for every penny because they know all the mindless casuals will buy anything with Angry Birds on it.