Abercrombie and Fitch is the most successful specialty realtailer in operation today. The casual, classic, all-American lifestyle brand of clothing is synonymous with quality. Although they sepcifically target college students between the ages of 18-22, their appeal is universal.
The A&F Culture is one-of-a-kind. They design, merchandise, market - and live - the Abercrombie & Fitch brand. They are their best customer. A&F's brand powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores - the music, the marketing and photos, the overall aesthetic - has made the in-store experience more potent than ever.
Abercrombie & Fitch Co. - Established 1892
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for an active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.
The aspirations of youth are brought to life by abercrombie. Distinctly cool and inspired by A&F, abercrombie is a classic American lifestyle store for boys and girls ages 7-14. From after-school soccer to weekend sleepovers, the coolest kids in school have their own style abercrombie style. The abercrombie kids are popular and mischievious; they play sports, hang out with their friends an pass notes to secret crushes. They want to be like an older sibling, and everyone else in school wants to be like them.
Inspired by the sun-drenched spirit of California, and the surf and soul of the Pacific Ocean, Hollister is a laid-back, aspirational lifestyle destination for Guys and Girls. West Coast attitude and colorful sportswear inspired by a life near the beach create a sexy pacific vibe perfect for the coolest kids in every high school. The Hollister kids; beautiful, carefree, and undeniably popular, they are admired and adored by every one of thier peers, the epitome of California cool.
The merchandise is a mix of business casual and trend fashion created to appeal to the modern-minded, post college customer. The Ruehl concept is branded out of New York City's Greenwich Village and is displayed in the high quality clothing, leather goods, and lifestyle accessories. The store structure is a West Village apartment and is highlighted by fine furniture, dim lights, modern art, and classic jazz music.
SOME HISTORY OF A&F
1892 - David Abercrombie Founds Abercrombie & Co.
David Abercrombie opens his waterfront shop, Abercrombie Co., at No. 36 South Street in downtown Manhattan. Ezra Fitch is one of his regular customers.
1900 - Ezra Fitch Buys In
Ezra Fitch leaves his law practice to become a partner in the store, which had once again moved to larger quarters at 314 Broadway. Fitch immediately begins implementing his innovative ideas to create a new kind of store.
1904 - Abercrombie & Co. Becomes Abercrombie & Fitch
The store is incorporated and the name is offically changed to Abercrombie & Fitch. Ezra Fitch believed that t he furture of the business lay in expansion and in bringing the outdoors to more of the general public.
1910 - Abercrombie & Fitch introduces sportswear for women
1996 - Abercrombie & Fitch goes solo
Today - Abercrombie Stores:
363 Abercrombie & Fitch stores
176 abercrombie stores
249 Hollister stores
4 Ruehl stores
792 total stores across 4 brands as of January 12, 2005
ME: I work at Abercrombie and Fitch
MY FRIEND: Why would you want to work there?
ME: I like their clothes and the lifestyle they exude.
WHAT MY FRIEND SHOULD SAY: I respect that and your decision