This basically means that they want to educate people who are either ignorant or wrongly stubborn about guns.
For instance some people think that ALL assault rifles are AK-47's, or that ALL handguns are Glocks. For this reason, along with many, many others, the ATEFI tries to educate those that are ignorant about firearms.
ATEFI Member: Hey, man, listen up.
1. It's Automatic Kalashnikov 1947, made in the Soviet Union.
2. It holds thirty rounds in a MAGAZINE, not clip.
Ignoramus: No you're wrong! My dad has one, he was in the Army!
ATEFI Member: Oh, really? Then what caliber does it use?
ATEFI Member: It's 7.62mm,just for future reference, idiot.