What makes ASAP Rocky different from other rappers is his beats and lyrics. Rather than following the status-quo of rapping over club/trap beats, ASAP Rocky is attracted to a more experimental sound in production. His first mixtape strongly proves this, considering that the production ranged from southern-style chopped and screwed beats to abstract psychedelic sounds that would portray the effect of some kind of drug. Also, his beats actually SOUND GOOD, which is rare in today's hip hop. His lyrics are also more complex than that of the average rapper. He's not on Nas's or Jay-Z's level, but he still shows lyrical proficiency through different flows, multi-syllabic rhyming, and internal rhyming.
However, he still has one negative side that holds him back a lot: His subject matter. If you took away all his abstract beats and lyricism, what you'll get is very generic subject matter. Like most mainstream rappers, he REPETITIVELY raps about the following: drug abuse, sex, guns, money, clothes, hoes, and violence. If Rocky wanted to be real, then he would have to abandon this unoriginal jargon that plagues today's hip hop. He most likely doesn't own as much money as he claims, and he definitely doesn't sleep with different women every single day.
My Martin was a Maison, rocked Margielas with no laces
Cristal go by the cases, wait hold up that was racist
I would prefer the Aces, ain't no different when you taste it
A 40 ounce to chase it, that's just a understatement
I'm early to the party, but my 'Rari is the latest
Somehow it seems girls in they late teens
Remind me your favorite jeans cause they naked cause you famous
Life's a mothafucka, ain't it? These other rappers anus
So tell me what your name is, I'mma tell it to my stainless
You aim it 'fore you bang it let that banger leave you brainless
It's just me, myself, and I and mothafuckas that I came with
Miscellaneous niggas wanna hate on me
Until I tell 'em to they face they ain't no G
Low key, niggas mad cause I'm smooth puffin' Zig Zags
Tell 'em quit the riff raff bitchin' with your bitch ass"
-Verse 1 of "Goldie"
Here, ASAP Rocky demonstrates his lyrical talent through his flow and rhymes, on top of an east-coast flavored beat by Hit-Boy. However, he raps about riches and fashion, which is nothing original in today's rap game.