All other things being equal (iow if there are no differences other than the obvious ones)
Person A: AOTBE I like the blue jeans better than the camo ones.
Person B: Yeah, but the camo pair is on sale, 70% off.
Person A: Hell, go with the camos then. They're nice too, and at that price, you can sell them on ebay if you decide you don't like them.