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70.
I have written extensive explinations of each of the Abercrombie & Fitch areas, but before you read them, I wanted to say this: I am currently an employee of A&F and enjoy my position very much. I do not like to hear or read negative things about my place of employment, that is why I have written so extensively. I have just graduatated from high school and yes I was the "poplular kid", no I didn't play football, but I was a "prep" and not afraid to admit it. I believe in what the Abercrombie label stands for and that is why I purchase their merchandise and work in their store. I was not however, just friends with people who wear Abercrombie and Hollister. I was friends with the people I played sports with, most of whom wore Volcom, Hurley, Fox Racing, etc. I also graduated in the top 5% of my class which contained 450 students. This is why I wanted to clear up that not everyone who wears A&F clothing is "dumb, rich, a conformist", or otherwise. My position at A&F is "model", which I see as a huge responsibility. I have to represent our lifestyle as best as possible and I do so with pride. If you do not like the Abercrombie & Fitch lifestyle that is perfectly fine and up to you, but I do ask that you respect those who do find that this lifestyle is a way they would like to live their lives.

Abercrombie and Fitch is the most successful specialty realtailer in operation today. The casual, classic, all-American lifestyle brand of clothing is synonymous with quality. Although they sepcifically target college students between the ages of 18-22, their appeal is universal.

The A&F Culture is one-of-a-kind. They design, merchandise, market - and live - the Abercrombie & Fitch brand. They are their best customer. A&F's brand powered momentum is fueled by additional lifestyle reinforcement. Every aspect of their stores - the music, the marketing and photos, the overall aesthetic - has made the in-store experience more potent than ever.

THE BRANDS
Abercrombie & Fitch Co. - Established 1892
Rooted in East Coast traditions and an Ivy League heritage, Abercrombie & Fitch is an aspirational men's and women's destination for an active campus lifestyle. Authentic vintage inspired sportswear and sexy effortless style combine to create a signature American brand with timeless appeal. Idolized and revered across campus, the A&F customer is a confident, classically stylish individual.

abercrombie
The aspirations of youth are brought to life by abercrombie. Distinctly cool and inspired by A&F, abercrombie is a classic American lifestyle store for boys and girls ages 7-14. From after-school soccer to weekend sleepovers, the coolest kids in school have their own style abercrombie style. The abercrombie kids are popular and mischievious; they play sports, hang out with their friends an pass notes to secret crushes. They want to be like an older sibling, and everyone else in school wants to be like them.

Hollister
Inspired by the sun-drenched spirit of California, and the surf and soul of the Pacific Ocean, Hollister is a laid-back, aspirational lifestyle destination for Guys and Girls. West Coast attitude and colorful sportswear inspired by a life near the beach create a sexy pacific vibe perfect for the coolest kids in every high school. The Hollister kids; beautiful, carefree, and undeniably popular, they are admired and adored by every one of thier peers, the epitome of California cool.

Ruehl 925
The merchandise is a mix of business casual and trend fashion created to appeal to the modern-minded, post college customer. The Ruehl concept is branded out of New York City's Greenwich Village and is displayed in the high quality clothing, leather goods, and lifestyle accessories. The store structure is a West Village apartment and is highlighted by fine furniture, dim lights, modern art, and classic jazz music.

SOME HISTORY OF A&F
1892 - David Abercrombie Founds Abercrombie & Co.
David Abercrombie opens his waterfront shop, Abercrombie Co., at No. 36 South Street in downtown Manhattan. Ezra Fitch is one of his regular customers.

1900 - Ezra Fitch Buys In
Ezra Fitch leaves his law practice to become a partner in the store, which had once again moved to larger quarters at 314 Broadway. Fitch immediately begins implementing his innovative ideas to create a new kind of store.

1904 - Abercrombie & Co. Becomes Abercrombie & Fitch
The store is incorporated and the name is offically changed to Abercrombie & Fitch. Ezra Fitch believed that t he furture of the business lay in expansion and in bringing the outdoors to more of the general public.

1910 - Abercrombie & Fitch introduces sportswear for women

1996 - Abercrombie & Fitch goes solo

Today - Abercrombie Stores:
363 Abercrombie & Fitch stores
176 abercrombie stores
249 Hollister stores
4 Ruehl stores
792 total stores across 4 brands as of January 12, 2005
MY FRIEND: Where do you work?
ME: I work at Abercrombie and Fitch
MY FRIEND: Why would you want to work there?
ME: I like their clothes and the lifestyle they exude.
WHAT MY FRIEND SHOULD SAY: I respect that and your decision
by A&F Brand Rep LV July 05, 2006
 
1.
Overpriced clothing, no different from any other cotton shirt or denim jeans. A company that is trying to sell a pathetic image while brainwashing teens into slapping down $60 bucks for a shirt. Is there some kind of "special material" or "quality" that these shirts have? No, foolhearted children, its just the big fat aberslobby logo that was crudely stamped on by the same malaysian sweatshop worker who made my shirts that I found for 7 bucks. If you think that you feel more comforable in some rags that scream "look at me, I'm rich and pay 60 bucks for a shirt" then you are quite a materialistic person. The store's always blast a thumpin' beat that disgraces any kind of music. They wouldn't want to play anything that would "turn away" any A&F mind jobs and their daddy's fat wallets. Notice all the people that shop there all fit the same type of mold. Rich, materialsitic, dumb, blonde girls, and rich, prep/fag, "popular" guys. I guess all of the money that A&F has been sapping from teens has been put into very good marketing, To bad it wasn't accutually going into making a better product, in to which it should be.
Clueless Blonde:"Hey girls lets go to abercrombie and fitch, my dad just gave me 450 dollars, I can get the 2 new shirts I wanted!"
Materialistic Friends:"Yay!"
A&F Employee/Male Model:"Hey ladies theres a sale on jean marked down to only 129.99!"

Fag1:"I need to go to A&F and spend lots of money"
Fag2:"What did you say?"
Fag1:"I need to go to A&F"
Fag2:"No you didn't, what was that last part?"
Fag1:"Like whateva, girlfriend, you be trippin'"
by TheManofKen January 06, 2005
 
2.
A retail line where if they suddenly decided that breathing wasn't cool, half the people in this world, especially the preps, would die.
Wow, that article on Abercrombie and Fitch is so cool..that anorexic girl is having unprotected sex on a snowy mountain while riding an elk!
by kewltrunkz January 13, 2005
 
3.
Abercrombie and Fitch started out as a hunting, fishing, safari, camping,and outdoor store in New York City in the 1800's. It was originally Abercrombie, but eventually David Abercrombie partnered with a man named Ezra Fitch,a regular customer and lawyer, thus forming Abercrombie and Fitch. Over the years, Abercrombie and Fitch became one of the nations largest sporting goods suppliers, in fact, it even outfitted Charles Lindbergh for his historic flight across the Atlantic in 1927. In 1978, Abercrombie is bought by Oshman's sporting goods. In 1988 it was sold to another company,The Limited. By this time, it had become the Abercrombie that we know today, selling clothing. It became a dormant company for a few years and then was spun off from The Limited and became it's own company again, Abercrombie and Fitch. It made a come back and became popular nationwide. Today Abercrombie and Fitch owns several other clothing companies, Hollister Co.,Abercrombie(the kids version of Abercrombie and Fitch), and Ruehl 925, a small clothing store based in New York City's Greenwich village. It is slowly expanding into several other cities.
Today A&F has 363 Abercrombie and Fitch stores,176 Abercrombie stores,249 Hollister Co. stores, 4 Ruehl 925 stores, making a tottal of 792 tottal stores across 4 brands.
Soon it will be opening 3 more Ruehl 925 stores.
Cool Guy: I love A&F!
Hott Chick: I know, now let's make out! PAssionatly!
by bluestorm100 March 22, 2005
 
4.
Brand of clothing that is popular among high school jocks, college frat kids and other unpretentious people.

Hipsters and emo fans hate it because the conformity and perceived airheaded-ness of Abercrombie shoppers reminds them of what they try to avoid becoming, but end up as anyway.
Abercrombie and Fitch is apart of a form of clothing style that is sucessful because it doesn't completely revolve around a music genre, thus causing all the scene kiddies to revile this type of clothing.

Abercrombie shoppers may not be the most original or stylish people in the world, but neither are you.

Note: I don't wear Abercrombie; I just find that bashing people's preference in clothing to be shallow and petty. Wear what you want.
by Rat Mama March 28, 2005
 
5.
A place where people buy clothes, just like where all of the "original", "non-conformist", "different", people go. It is expensive...but if its not your money, why do you care so much? You say you want to be your own person...but you and i know there are a million people out there who say that, and hang out in groups together, listen to the same music, like the same things and clothes. You are discriminating against a group of people who spend alot of money on clothes...wow, just a little condescending if you ask me? If these people want to wear the clothes then let them, hating someone because they wear different clothes is just lame.
"non-conformist": "hey, look at those stupid preps, i don't think i've ever talked to that guy, but he looks DUMB, and he wears that GAY polo shirt, what a FAG."
"friend": "yea, i know, look at them all and their expensive clothes, i hate them because they wear them, why can't they be individuals like us...by the way, i like your black shirt and pants, they look just like mine."
by LouieLinux February 14, 2005
 
6.
a store that either people like or dont like. there is no middle ground on the matter. everyone says its over priced and it is, but what store in the mall isnt over priced. get real. gotta rake in the cash.
girl: these abercrombie jeans make my ass look totally sexy .... 70 dollars well spent!
by val February 05, 2005
 
7.
This is not a defintion of Abercrombie & Fitch. This is a definition of people. I hate to be rude, but I truly pity those who have been writing these 5 paragraph A&F bashing sob stories that are truly pathetic. Again, I apologize. I would like you all to understand that there is absolutly no sense in trash talking a company you dipise. If Abercrombie & Fitch's style, marketing, crowds, and economical status really upset you as much as you claim, why must you waste your time comparing and reading the defintions that other haters post? I mean...what's the point? If you don't like it, there's a few things you could do. A) Not shop there. B) Ignore those who represent the brand. C) Not worry about it. Also, why must you cry over destroyed denim? It's fashionable, and some people are willing to pay the extra dollar to be in style with current fashions. From what i've read, these people must really not be your friends so why thrash on people you don't even know? Obviously very few of us are concered about you...so why must you be so concerned about A&F shoppers and adorers? It almost sounds to me as if you are jealous. We all have nicer clothes than you, are indulged into a nicer lifestyle than you, and enjoy shopping as a social and personal experience. As humans, we're all equal...unfortuantly some people really bite it in life, but you don't have to exclaim it and trash those who don't. I'm not saying A&F people are better than everyone else, I'm saying that we're comfortable with who we are enough to express it in a clothing brand that we all love; even if it costs us more than necessary money. If you don't, then don't. Stop wasting your time. Stop crying because mommy wouldn't buy you these nice clothes. Stop crying because you're not in shape enough to wear them. Stop crying because besides what all you say....you want to be like the popular kids. You want expensive clothes and nice music and a fat wallet...you wish you could have it all. Maybe it's time you realize something, sitting around complaining about a large, economically strong, high profitting company which sells fashionable, sexy clothes is really damn pathetic. Now, it's ironic that I'm here saying what I am because I'm posting onto this site, wasting my time, talking about A&F, but I saw this page and decided something needed to be said. I hate to be mean, I really really hate to be mean, but this is all the truth people. It's time to realize that. So please, there's no need to be jealous, there's no need to hate, just realize that if you truly, honestly, all in your heart hate the clothing and lifestyle brand Abercrombie & Fitch, it's time to just shut up and ignore it all. And maybe, have you even thought that maybe what you are doing is total pro-conformity? Is bashing A&F a popular thing to do? Are you buying into a trend? Maybe you are the real conformist. Think about it.
A&F Person: Why do you hate my favorite store?

Non-A&F Person: Because it's the cool thing to do.
by Phillip March 30, 2005