A very cool program which allows you to create most objects and see them in a 3D universe. You can also animate models and mess around with cameras. Most films and games use 3DS Max for one purpose or another.
The game "Tomb Raider" was created just in 3DS Max
Kay - "Yea, and we get to create naked female models in 3Ds Max!!1"
Cam - "Ohhh, I am telling Mum!"
Kay - "Ohh no, I mean create naked male bodys!"
Cam - "What the fu...!"
Kay -"wtf nooooo!"
3ds max is a 3d modelling and animation environment and a rendering tool for 3d modelling enthusiasts, architectural concept plans and game artists (for making models for the game engine). It is owned by Autodesk which also owns AutoCAD and Maya, other well known applications with similar uses.
Formerly 3d Studio Max the "studio" part was reduced to just 3ds.
"Man i just purchased 3ds max so i can make weapon models for Counterstrike."
"Man i just purchased 3ds max, now i can see what my building proposal will look like."
"Man i can't wait until i finish making that 3d movie with 3ds max."