Top Definition
the dimming or altering of lights to make the less appealing more desirable (i.e. women, college food, women, etc.)
Dude the 301 effect almost got me, but luckily I took her into the light before taking her home.
by Ukid2 January 22, 2011

The Urban Dictionary Mug

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The Urban Dictionary Mug

Lotsa space for your liquids.

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The Urban Dictionary Mug

Your favorite word on a white mug.

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The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

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The Urban Dictionary T-Shirt

Smooth, soft, slim fit American Apparel shirt. Custom printed. 100% fine jersey cotton, except for heather grey (90% cotton).

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