Means "Baldwin Time!" The intersections of US-10 and M-37 in Michigan, also known as Baldwin Michigan, ZIP Code 49304. When the time on your clock says 10:37 it means to do something you would do in Baldwin Michigan such as crack open a beer, shower, eat a taco, or fondle your woman. 10:37 happens twice a day so you will have ample chances to celebrate it through out the week.
Him: Hey baby in seventeen minutes it will be 10:37.