A hilarious and gimmicky method of making money off of children who think they're special and different.
Uses the common marketing tactic of channeling an already dead counterculture to make a quick buck. See definitions for Apple, Hot Topic, Bose, Harley Davidson, and countless other brands that sell a "lifestyle" or "experience" rather than and actual product worth owning.
Misled little cousin: OMG Emily the Strange is sooooo cool!
Misled little cousin: IDK... she's just like... umm... you know?