A point in time at which an individual is so poor, the only food that s/he can afford to eat is peanut butter and jelly sandwiches.
Kim: Hey, girl, you wanna go to Chili's for lunch today?
Jessica: No, I can't. It's peanut butter jelly time.
Kim: Damn. Maybe next week when you get paid?
Jessica: Yeah. That'll work.
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