When something that used to be underground and/or 1337 goes mainstream.
Only the real origional fans feel that the band (or whatever) has been de1337ed. Everyone else pretends that they were the origional fans and that the band (or whatever) is still underground and that they are so badass for knowing about it.
What some thing is, how it is, the existence or reason/purpose of it.
"Yeah, he was speading his ness all over the place..."
"Look at those geeks and all o' their ness."
"Why do they call them 'Applejacks' when they don't tase like apples!?!?"-"Because that's the whole NESS of the name!"-"o.O"
"He dosn't go ANYWHERE without that coat-its his ness."