Th act of making one's name as lame/Bieber as humanly possible by screwing over your first name and making your last name sound like a frozen lemonade company. WARNING: jbiebsifying your name is NOT advised.
Dude 1: Hey man what's your name?
Dude 2: John Smith, but you can just call me J Smits
Dude 1: Did you just jbiebsify your name? Get out of my house mo fo!