To make money and become a celebrity on the back of a tragedy. Using the newspapers for a purpose and then claiming to be hounded. To expose ones children/pet to dangers and then state that you are a good parent/owner. To blame everyone else for your errors for the purpose of 'damage limitation'.
Yeah they got cash coming in from everywhere and they still want more - they are pulling a 'McCann'
Jade Goody was crying on tv faking her sadness, she was trying to pull a 'McCann'