A preppy brand of clothing started by two brothers (Shep and Ian). It has got a laid back, sort of relax and hang out in Martha's Vineyard or Nantucket sort of theme. It is growing in popularity and they even opened their flagship store in Edgartown (Martha's Vineyard) last year (July 2005). They make fun, comofortable clothing and accessories. It is sort of known as a "new preppy" style, and is very New England. They make a lot of nice ties, with fun, creative prints.
"Hey Ted, lets go buy a few ties at Murray's Toggery Shop"
"Ok, let me just grab my Vineyard Vines 'harbor vest,' its so comfortable."