A contemporary term for Copywriting. It's usage is highly debatable; however, some copywriters feel that rhythmic patterns and "flow" is, sometimes, more important than perfect grammar. Urbandictionary.com is a perfect example of preference over proper usage of grammar.
"Knowing how to say today's h3ll0 - John Doe - Copywrite"
The Urban Dictionary Mug
One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.
Buy the mug